In 1993, there was a mass shooting which occurred at Joe Anderson's former law firm, Pettit & Martin, at 101 California in San Francisco. Nine people lost their lives, several of whom were friends and former colleagues. Joe was shocked, in a state of disbelief and asking, "why?"
In the following years, Columbine, Sandy Hook and The Pulse Nightclub all occurred, which then posed the question, what could we do about it? The whole national conversation was focused on guns vs. no guns, when what we really needed to be talking about was the bigger picture of violence and how to respond to it.
That’s why we created Reflex Protect, a safety company dedicated to providing highly effective non-lethal products and training for the home and workplace.
In 2016 Joe Anderson met Steve Mangold, who despite being a member of the NRA, had a passion to see his invention for unique spray head device used as a non-lethal alternative to firearms. Even though they had otherwise utterly divergent views about many subjects they found a point of common reference in the certain knowledge that certain threats of violence could be addressed in non-violent ways.