Our CEO's unlikely journey to the self-defense industry

July 02, 2019

Our CEO, Joe Anderson, is no stranger to start-ups. He carries with him a long and varied serial entrepreneurial career in both business and the law. His most recent project prior to Reflex Protect, the multiple-award-winning educational technology company StudySync®, recently topped $50mm in annual earnings and a valuation in excess of $400mm.

Although a start-up company veteran, he never imagined one day pioneering such a large and innovative space in the non-lethal self-defense market.

Curious to see how he got here? Check out this podcast where he talks about his career, the self-defense industry, and how important it is to change the way we approach the topic of the national "Arm the Teachers Debate."

Comments will be approved before showing up.

Also in News

Responding to Violent Threats in the Workplace

July 08, 2019

Active shootings can happen anywhere. So, what can we do to prepare and protect each other in these kinds of scenarios? In this podcast, Mark Bassingthwaighte sits down with active-shooter response expert, retired U.S. army sniper, Montana-licensed attorney, and our resident active defense trainer Alain Burrese to discuss workplace safety tactics and active shooter protocol.

Do You Know How to Disarm Someone Armed With a Handgun or Rifle?

March 22, 2019

Although disarm techniques can be intimidating due to the fact that they require a person to place themselves in close proximity to an active threat, in fact, they are the best way to protect oneself.

What Do You Know About the "Fatal Funnel?"

March 08, 2019

The "fatal funnel" is a term used for an area within the opening of a point of entry where most fatalities occur during an active threat situation. Understanding the importance of this area is extremely crucial in the event of an active shooter.

Shop Reflex Protect®

Stay Connected