Our CEO's unlikely journey to the self-defense industry

July 02, 2019

Our CEO, Joe Anderson, is no stranger to start-ups. He carries with him a long and varied serial entrepreneurial career in both business and the law. His most recent project prior to Reflex Protect, the multiple-award-winning educational technology company StudySync®, recently topped $50mm in annual earnings and a valuation in excess of $400mm.

Although a start-up company veteran, he never imagined one day pioneering such a large and innovative space in the non-lethal self-defense market.

Curious to see how he got here? Check out this podcast where he talks about his career, the self-defense industry, and how important it is to change the way we approach the topic of the national "Arm the Teachers Debate."

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